Wine enthusiasts who may read this post will not need marketing messages to accept and enjoy Missouri wines. But you may be interested in knowing who is doing this work and how she does it. If so, please amble over to EdPeaco.com and read an interview with Danene Beedle, marketing director of the Missouri Wine and Grape Board.
Here's a quote that's not in the interview:
“Our current message is Our country’s first wine country. Augusta, Mo., was the first AVA (American Viticulture Area) that was awarded back in 1980, even before Napa was awarded a viticulture area. We’re very proud of that. We’re very proud of our rich history. We have beautiful countryside. We have great wines, great wineries — several award-winning ones. So right now our messaging is to get people out, see the beautiful state of Missouri, and take advantage of all the delicious wines that we have.”
— Danene Beedle